The Recipe Collector

Given this has been a snow week, and I’ve been laboring over my computer as much as I can — I also need to take a break every once in awhile, and actually cook dinner. My husband is a better cook than I am, but since he’s been slaving away in the weather and coming home exhausted, it’s fallen to me to ‘step up my game.’

I keep favorite recipes in the cupboard by the stove, ready to pull out at a moment’s notice if I need inspiration. (Of course, my mother-in-law ‘gifts’ us with a cookbook every Christmas, made up of recipes from friends and family, but that’s a blog for another day). As I was thumbing through my stack of recipes today, looking for the Chicken Scallopine recipe from Sunset Magazine, it occurred to me how many friends have touched our lives  simply by sharing their favorite foods.

There’s the Goat Cheese and Asparagus Strata from either Debbie Parietti or Julie Boehm, made for several years running when we hosted the Mother’s Brunch for moms from St. Anne’s on the first day of school every year.

Or the Spaghetti with Bacon and Rosemary from 2006 from the Rutherford Hill wine club, to be served with the 2003 Syrah! And then I find the program from the March of Dimes Gourmet Gala from Monterey, California in the early 1990′s when my cooking partner was James Brolin. Another year I cooked with a race car driver, Jon Beekhuis. Whoever my partner was, I always had a running competition with Judge Jonathan Price and the guy who owned Pebble Beach at the time.

Kathy Casey makes several appearances — great recipes for potato salads!

And there’s the recipe from Mel’s kitchen for Individual Cream Cheese Cakes. When I worked at KSBW in Salinas, California, my co-anchor, Joe Glover, producer Sheila Riley, writer Michelle Rossi and I all took turns cooking dinner each night for the rest of our crew. Friday nights, we ordered out. We always got some interesting concoctions from Joe, depending on how many beers went into the chef on Sunday night. Sheila was a fabulous cook, and I imagine still is, and so was Michelle. You could usually find us on Thursday or Friday nights after our 11pm newscast (our sports guy, Dennis Lehnen, was a regular, too) at the Brass Rail or a bar we called ‘The Silver Bullet’ to play Liar’s Dice. (Yes, Liar’s Dice, and it was tons of fun). One of our regular players was Mel. Mel was a businessman in Salinas with the bass pipes of a radio announcer’s voice, and Mel wanted to contribute to our dinner group, so he offered his recipe. It was only a year or two later that we spoke at his funeral.

One of my favorite recipes actually comes from Emeril LaGasse’s Thanksgiving Contest from Good Morning America in 2000. It’s a recipe for Pumpkin Praline Pie with bourbon whipped cream. My mom and I made it one year, and it looked like a ‘flour bomb’ had gone off in the kitchen. We had a great time making the pies, getting the crust just right, carefully building the layers of pumpkin and praline, and when we gave my dad a taste of the whipped cream, he simply looked at us and asked, “Who needs pie?”

There’s the Grilled shrimp with Mango Salsa, the Captain’s Chicken from Rachael Ray (given to me by another TV producer), and the secret recipe for Chocolate Chip Cookies from the Ritz-Carlton, Kapalua — all recipes collected over the last 20+ years from vacations, events, and special people. So keep in mind the next time you share a recipe with friends — you’re sharing memories of good times when the dish was made.

And my Chicken Scallopine recipe? Yes, it was on the bottom of the pile. We’ll have it tonight.

Margo Myers, Principal, Margo Myers Communications

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The Springboard Academy Announces Program Expansion

Many of you know, in addition to my Communications firm, I work with a talented group of business people to run The Springboard Academy! Here’s our newest announcement for 2012!

Margo Myers, Principal, Margo Myers Communications

Seattle, January 20, 2011 – The Springboard Academy, a Seattle-based professional development company that helps men and women accelerate their career success, today announced its full line-up of workshops and programs for 2012.  In addition to programs for individuals, the Springboard Academy, formerly GoGirl Academy, now offers development programs for businesses, focusing on business developers, future leaders, high-performance team members, and others.
“We’ve developed our curriculum based on years of business experience, and we see tangible results with our clients as they take on more responsibility within their companies, gain promotions and achieve higher levels of success,” said Margo Myers, Executive Director. “Now we offer more targeted programs to help businesses get the results they want.”
The Springboard Academy offers multi-week programs and workshops, including those aimed at the:
High Performer – increases effectiveness, leadership and communication skills within internal teams.
Business Developer – develops presentation and networking skills needed for employees with high visibility in the community.
Developing Leader – prepares high potential individuals for future leadership opportunities within the organization.
Personal Coaching – one-on-one coaching for high potential employees in line for promotion.

“All of these programs are designed to teach people the tactical skills needed for success that you don’t learn anywhere else,” said Tom Eckmann, Chairman. “You can be technically proficient, but we’ve found that employees with these added skills advance in the workplace more rapidly.”

The Springboard Academy holds classes at their offices in south Seattle, and also conducts programs on site.  Faculty consists of career coaches, successful corporate executives, media professionals, image consultants, best-selling authors and community leaders.

For more information about The Springboard Academy, visit www.thespringboardacademy.com, or call Margo Myers, Executive Director, at 206-494-0416.

The Springboard Academy is a unique professional development organization that helps men and women accelerate their career success. Our curriculum focuses on tools and techniques not taught anywhere
else. We show students how to be their very best selves and develop a personal brand and reputation that helps them succeed at whatever they do. Founded in Seattle in 2010, the Springboard Academy gives people the tools to be their best, because your success is our business. Visit us at
www.thespringboardacademy.com.

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The Argument for Solitude (to get things done)

Update —- Who knew we’d get such a snow event this week? And that it would lead to plenty of solitude for many of us stuck in our home offices instead of heading to work? (Please don’t think I was hoping for snow just to get things done)! I have made good progress on several projects, and I hope you have, too. I’m now ready to get back into the normal routine! How about you? Margo

While work teams are often the popular way to go for many businesses, Susan Cain in the New York Times, makes an argument for solitude in order to get things done.

I agree. While we need the group at times, getting the real work done (and doing it well), coming up with new ideas, and even learning can be done better on our own.

Here’s the link: http://www.nytimes.com/2012/01/15/opinion/sunday/the-rise-of-the-new-groupthink.html?pagewanted=3&ref=general&src=me. What do you think?

Margo Myers, Principal, Margo Myers Communications

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Theme for January 2012 — Get Organized!

Hard to believe that it’s really January 2012! Time has a way of speeding by, especially when we are busy, and like many people, one of my resolutions for this month focuses on getting organized. I officially launched ‘Margo Myers Communications’ in September of 2009. After 20+ years of being in TV news, I’m having a blast being on the other side in PR, and finding ways to tell my clients’ stories to get them positive media exposure. But I also find that the busier I am, the better organized I need to be. Add to that helping run a second company, the Springboard Academy, a professional development company to help people be more successful in the workplace, and my need for organization is at a ‘max level.’

Here are a few goals I’m setting for myself in January to become the most organized I can be. My top 5 goals for the month include:

1. A new desk with storage. Most people work more productively with a well-organized workspace. I’m no exception. Now that my business is becoming better established, I need more space for keeping files, supplies, laptop, printer and notes. My current desk just doesn’t provide a big enough workspace for me to spread out. It’s too messy, and doesn’t look anything like the desk in the photo! Goal: get a new desk by January 31st.

2. Develop improved bookkeeping systems. I recently attended a workshop with Elizabeth Harris, who runs Resultist Consulting. The biggest aha! moment for me was learning ways to use financial reports to grow your business. I had Quickbooks on my computer, but hadn’t really worked with it. Now I’ve already gotten help from an accountant to set it up, and am promising myself to actually use it in 2012.

3. Organize my email. I get emails — lots of emails. And this is the year I organize it. I will put emails in the appropriate folder, act on it if it needs immediate attention, defer it to the end of the day if it doesn’t, or delete it if it’s not relevant. And my other goal is to respond within 24 hours! (Yes, you can hold me to this one).

4. Keep up with my contact list. (As I write this, I’m looking at literally hundreds of business cards sitting on the corner of my desk). My goal is to add them to my contacts in Outlook by the end of the month, instead of shuffling through them every time I need a phone number or email.

5. Prioritize my day. I love lists, and I resolve to keep using them, especially if I can compose my ‘to-do’ items for the day, prioritize it with what absolutely needs to get done by the end of the day, and focus on each task at hand. I find I work better when I focus on each project, turn off email (or at least have it update only every 30 minutes), and then cross each item off my list! Not only do I get a lot done, but I can track where I am on a project, and I love that feeling of completing a task!

These are my top five goals for the month. What are yours? Do you have some systems in place that work well for you? Please feel free to share at margo@margomyers.com.

Margo Myers, Principal, Margo Myers Communications

 

 

 

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Mortgage Mess for West Seattle Homeowner

Ben McIndoe is a longtime West Seattle homeowner who’s having a tough time finding out which institution holds the note on his home! He ran into some payment problems, and then tried to resume monthly payments, but he says the bank, JP Morgan Chase, won’t let him pay. McIndoe and his attorney, Jason Friedt, filed a lawsuit on December 23, 2011 to try to find some answers, because McIndoe and his wife are in limbo until they can resolve their home ownership.  KIRO TV’s Essex Porter did a great job explaining McIndoe’s situation.  I imagine there are others out there who might be in similar situations.

http://www.kirotv.com/videos/news/west-seattle-homeowner-files-lawsuit-against-jp/vFbnQ/

Margo Myers, Principal

 

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Leadership Questions to Ask

Effective leadership is important to any organization’s success.  There are many different ways to lead, and one of the most important things is to choose a style that is authentic to you! People can see through someone who tries to be something they’re not. Such ‘leaders’ may find that when they turn around, there won’t be anyone following them.

This post from John Baldoni at Marketwatch looks at 3 questions to put leadership into practice — practice being the operative word. And I’m in total agreement about Baldoni’s observation: It’s not what you say you’ll do. It’s what you do.

Margo Myers, Principal, Margo Myers Communications

3 Questions to Put Leadership into Practice

by John Baldoni

(Marketwatch) Practice makes perfect… but only if you are willing to practice.

Doug Conant, former CEO of the Campbell Soup Co., makes this point clear with a story he tells about himself in his new book, “TouchPoints,” co-authored with Mette Norgaard. As the fiscal crisis of 2008 was unfolding, Conant was worried about the effect it would be having on the people in his organization. In response, he made a practice of walking around the facilities, from the offices to the loading docks. Everywhere he went he engaged folks in conversation to get a feeling about what they were thinking. Typically, as measured by his pedometer, he would clock 10,000 steps a day.

Skeptics may say: “Doesn’t the CEO of a Fortune 500 company have better things to do?” At that moment, the answer was probably no! Conant who was one of the nation’s most respected (and well-liked) CEOs when he retired earlier this year. He did more than walk and talk; he was leading from the front in his company’s moment of crisis.

Conant’s conduct is similar to that of the best leaders I have known. Such leaders know that you cannot lead others unless you know what is on their minds. As much as it falls to the leader to set the direction for others, there’s no guarantee they’ll follow unless the leader knows how others will react to it.

In “TouchPoints,” Conant and Norgaard argue for a “head, heart and hands” approach to leadership that draws on logic, emotion and personal commitment.

When it comes to putting leadership into practice, there is no faking it. It’s hard work. Conant and Norgaard quote something that Wynton Marsalis wrote in his book, “To a Young Jazz Musician: Letters from the Road”: “Don’t start professing a love for the game. The love is what would have made you get your ass into shape.”

Leaders face the same challenge when it comes to leadership. It’s not what you say you will do, it’s what you do that matters. So how to make it happen? Shift focus from yourself to those you lead. Specifically ask yourself three questions:

What does the organization need? You may answer this question with another question: Do people have what they need to succeed? It is the leader’s responsibility to ensure that employees have the tools, resources and management to fulfill the organization’s mission.

What can others do to help it? When an organization is running well, everyone is pulling together in the same direction. When things are not going so perfectly, it will fall to the leader to re-align the organization to its mission and ensure that people succeed.

What must I do to make certain we are on track? This question gets to the heart of leadership because it focuses on specific actions the leaders must take. The answers will be both strategic and tactical. But most important, they will focus on moving the organization forward in ways that engage people.

The questions are straightforward, but the answers they evoke make require a great deal of exploration and thought. That’s natural; to lead effectively you need to willing to practice, practice, practice.

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Leading Electronics Company Changing Ownership

I wanted to share this press release for friends who might be looking for new communications systems for their business, or new marine electronics for their boats! Great people to work with.
Margo Myers, Principal, Margo Myers Communications
New Ownership for Two-Way Radio and Marine Electronics Firm
Customer Service Remains a Top Priority for Puget Sound Instrument Company, Inc.
TACOMA, Washington – Longtime family-owned two-way radio and marine electronics firm, Puget Sound Instrument Company, Inc. (PSI) is being sold by Richard Hart to new owner Peter Ollodart, an experienced product marketer in the software industry. The company, founded in 1965 by Raymond and Norma Hart, is a leading provider of two-way radio communications, marine navigation, surveillance and wireless communications based in Pierce County.  PSI has extensive sales worldwide via their website at www.psicompany.com.
“It’s been a lifelong dream to own a growing business of the caliber of PSI, which also provides me with fresh technical challenges,” said Ollodart, incoming President and CEO of Puget Sound Instrument Company, Inc. “I want to assure customers, suppliers and our employees that I’m dedicated to carrying on the tradition of superb customer and supplier satisfaction for which PSI is known.”
Puget Sound Instrument Company, Inc. continues to grow in a tough economy, featuring high quality products from industry leaders, including:
  • Motorola Solutions
  • Furuno Marine Electronics
  • JRC
  • ICOM Radio
  • Vertex Standard
  • Raytheon JPS Communications
PSI provides equipment and services for businesses and government agencies, including Washington State Ferries, Metro Transit – Seattle, Joint Base Lewis-McChord, Arizona Department of Transportation and Red Wind Casino in Olympia, among others. PSI also provides communications equipment and services for numerous fire and police departments, universities and municipalities.
Both the current and incoming owners are dedicated to creating a seamless transition for their customers, suppliers, and employees.
“Working with Peter during this transition, I know the ownership change will be smooth,” said Richard Hart, current President and CEO. “I trust the company will be successfully positioned for future growth, not just in the Pacific Northwest, but for our global customers as well.”
Ollodart brings 24 years of successful experience as a product marketer in the hardware and software industry, most recently at Microsoft.  He is well versed in IP communications and wireless technologies, and is familiar with marine electronics as an avid boater of 30 years. Prior to PSI, Ollodart has held leadership roles in product planning, business development, partner and product marketing.
“My goal is to continue the tradition of customer and supplier focus that has made PSI so successful,” said Ollodart. “We will continue to work hard to ensure PSI continues its strong sales performance and growth.”
For more information about Puget Sound Instrument Company, Inc., and its products and services, please visit www.psicompany.com. For additional information about the sale of the company, or interviews with Richard Hart or Peter Ollodart, please contact Margo Myers at Margo Myers Communications, margo@margomyers.com, 206-604-4535.

Since 1965, Puget Sound Instrument Company, Inc. has been a leading provider and industry award winner of two-way communication equipment, marine navigation, surveillance and wireless electronics based in Tacoma, Washington. PSI takes pride in its customer relations and high attention to quality and detail, providing both products and service. Visit www.psicompany.com for more information.

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10 Reasons Why PR Matters

In case you’re on the fence about why PR is important, consider this article by Doug Flora. Comments in blue are my own!

Margo Myers, Principal, Margo Myers Communications

By Doug Flora | Posted:
November 4, 2011

From “the press release is dead” to “PR is dead. Long live SEO” (or variations on those themes), there have been some catch phrases and other memes going around to suggest that public relations might be going the way of the buffalo. Of course, nothing could be further from the truth.

The PR industry is going through some growing pains and significant change, but the importance of effective communications has never been more pronounced than in today’s integrated media environment.

1. In the social universe, messaging is key

It isn’t enough to engage on social media, or have lots of “likes” and followers. If an organization isn’t communicating its key messages, then the social media effort is a waste of time. That’s where the professional communicators come in. What are your key messages? Who is taking the time to build them and distribute them throughout your organization, so they can then be communicated in an effective way? What are you telling your customers?

2. Reputation is a C-level concern

Reputation is top of mind, even at the executive level, and especially at the biggest companies. We’re even seeing chief reputation officers being appointed. Good reputation management is good PR. While a good reputation is paramount, so is transparency. Do what you say you will, and be above-board at all times to maintain that reputation.

3. Crisis is chronic

Recent history has shown us how crucial effective crisis management is. And in today’s fast-paced media landscape, an ultra-quick response with finely-tuned messaging is a must. Incidents like the 2010 BP
disaster in the Gulf have shown us how good the executive level is at handling crisis management without good PR counsel: not at all. Enough said.

4. Visibility is both an art and a science

The rise of social media and SEO metrics have convinced some that brand visibility is solely a matter of numbers. However, good positioning is also the product of craftsmanship. We can’t forget that the
quality and targeting of the message is of paramount importance. Sometimes clients don’t know what they don’t know. They only know that everyone’s talking about social media. But taking time to craft your key messages (see 1 above) and target them to the right audience will get you the visibility you seek.

5. Marketing people are not necessarily social media geniuses

It is popular to say that social media management is the domain of marketing. But social media is about communities and engagement, and the goal is to achieve earned influence. While PR has some work to do when
it comes to mastering social media, it is still the best equipped to leverage the social message.

6. The media is alive and kicking

The scenery has changed, but the media remains the primary influencer of public opinion. And while PR people have had to grow and adapt to keep up with the media’s new modus operandi, they are still the pros
at this. If you have a message you need delivered to a wide audience, the media is still your best bet. Yes, blogs are helpful, but to reach a mass audience with your message or product, TV, newspapers, radio and online are still king.

7. It’s the economy, stupid

Many organizations, especially smaller ones, are on tighter budgets and don’t have as much to spend as they might like on integrated marketing. PR is the most cost-effective way to communicate to a
broad audience. It’s just a matter of convincing this to clients and prospects.

8. Content and context

From blog posts to bylines to webinars to tweets, good content builds the face of the organization. PR should steer that ship because communicators know when, why and how best to send the message. Providing the
right context gives content the chance to really flourish.

9. Values make your brand

Especially in the era of the Global Village, an organization’s values are of utmost important to the public, and make up a bigger portion of its brand strength than ever. What’s your brand? What results do you want to deliver? Your brand strength is built on your values, whether you are a Fortune 500 company, or a sole proprietor. What do you stand for?

10. There is, in fact, a ROI

But don’t just slap a dollar value on media placements and call it a day. Part of the challenge of communicating ROI is convincing the C-level that PR builds a reservoir of goodwill, and that public confidence in a
brand is the measure of that goodwill. Quantifying public confidence can be accomplished through a combination of surveys, media tone analysis, traditional ad values and circulation numbers, market penetration, brand buzz, etc.

But however the ROI is calculated, it must be clear that it is about more than just dollar signs. As companies like Johnson & Johnson have learned, building a reservoir of goodwill can help companies overcome crises during which their reputations are under scrutiny. And as Apple will likely demonstrate after the passing of former CEO Steve Jobs, a bulletproof reputation can protect a brand even during trying leadership changes.

Doug Flora is an account associate at Morrissey & Company. This story first appeared on Ragan.com.

 

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Shopping — Differences between men and women

I found this article from McKinsey interesting — as it not only looks at the differences between the sexes when it comes to shopping, but it also names the companies that are doing well, and what steps they take to make ‘shopping’ a great experience. Is your company on this list? You can check out the article here: http://whatmatters.mckinseydigital.com/marketing/what-women-want-when-they-shop.

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Domestic Violence Awareness Month

It’s Domestic Violence Awareness Month, and Eastside Domestic Violence Program is doing what it can to help people who are victims of DV. Barbara Langdon and the rest of her team just held an amazingly successful Hope Starts Here breakfast in Bellevue this week, with KING 5′s Jean Enersen as emcee. Jean also did an incredible story about a woman who’s family tragedy had been in the news, but that also hid a much darker secret. That woman is now speaking out to help others!  Here’s the link: http://www.king5.com/health/Domestic-violence-131119928.html.    Margo Myers, Principal, Margo Myers Communications

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